Build, Measure, Learn

Lean start-up development has long since been based on a model of 'build, measure, learn.' In this model, companies create their minimally viable product (MVP) and then use that as their baseline as they collect user feedback to improve upon their product. This model was developed to avoid drawn out research phases that resulted in companies losing their ability to be first to market, which cost them significant market share despite being a superior product. The author, Amanda Stockwell, instead suggests that a stronger prototype could and should be developed by a brief learning phase before beginning the building phase of the cycle. This shortened research phase could consist of nothing more than light customer interaction which would limit guesswork and could easily improve the direction and purpose of your product.

While efficiency is key in project management, that does not always mean that being the first to produce a certain product is the best course of action. Project managers must always keep the the short and long term success of the project in mind, as we see in this article. A great project manager will understand which phases will add the greatest value and do their best to prioritize those efforts. While the lean start-up model is a classic example of the iterative approach, this also goes to show that no single model is perfect.

In today's evolving world, it's important to understand that no single framework will ever be the solution to all problems. Technology has grown in so many directions and at such a rapid pace that its impossible to attack every problem in the same way. This article should be a lesson to all developing professionals to keep an open mind. Adhering to a single mindset will limit your capabilities, while those who embrace and adapt to today's ever-changing environment push forward.

Citation:
Stockwell, Amanda. "Build, Measure, Learn Is Not Enough." Agile Alliance, n.d. Web. 29 Jan. 2016